Words have the power to change the world. As the representative of the Belgian communications industry, Creative Belgium is well aware of this. That is why we called out to anyone with a passion for writing to write our country’s apology to the Congolese people for the Belgian colonization of the Congo. Everyone was invited to pick up a pen and start writing, no matter their age, roots or background.
The authors of the best-written letters were invited to a masterclass in copywriting. Then, the five best letters were published online and judged by the Belgian population, in order to ultimately choose one united “sorry”.
Decolonization experts from the African community in Belgium have been consulted to realise this project.